The Critical Few Actions

Click here for further information and the downloadable resources:https://criticalfewactionspodcast.com.au/BrettBonserInformationWhat if the single biggest obstacle holding back your mid-sized B2B business isn’t the market— but your approach to sales and marketing alignment? In this episode, we reveal the surprisingly simple strategies that can supercharge your revenue, even during challenging times.In today’s episode, I sit down with Brett Bonser, a renowned B2B Growth Expert who’s helped many of my clients —from start-ups to industry heavyweights— to unlock new levels of revenue. If you’re the owner or CEO of a mid-sized enterprise (under $100M turnover), prepare to discover how aligning your sales and marketing teams can be the game-changer you’ve been looking for. Brett’s unique perspective blends real-world results with strategic insight, showing you exactly what steps to take to boost your bottom line fast.What you’ll learnBuyer-Centric Tactics: Why understanding your customer’s perspective can immediately transform sales success.Content that Converts: How to deliver consistent, high-quality information that positions you as a trusted advisor.Leveraging AI & Tech: Practical ways to integrate AI into sales and marketing for scalable results.Team Alignment for Growth: Simple but powerful methods to foster a cohesive approach across all departments.Brute-force Ai-generated marketing content is NOT your friendHighlights00:00 - Introduction & Why Alignment Matters01:13 – Brett’s Approach to Revenue Growth09:08 – The Impact of AI & Emerging Market Trends32:02 – Bridging the Gap Between Sales & Marketing34:08 - Case Study: TeraFirma's Market Education45:58 – Top Success Factors for SMEs56:02 – The #CriticalFewActions™ to improve your businessIf you found this conversation valuable, don’t forget to Subscribe to the channel, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve their organisation performance and its value, and it keeps the conversation going.Stay in the loop with show updates and exclusive content: https://criticalfewactionspodcast.com.au/BrettBonserInformationDownload the Episode Summary & Brett’s Contact Details: https://criticalfewactionspodcast.com.au/BrettBonserInformationSponsor: The CEO Masterclass in Strategic Planning and Implementation.Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve.Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution; and there’s no one in your world you can talk to about it.I get it. Running a business at the top level can feel like you’re isolated. You’re expected to have all the answers—but what if you don’t?  The truth is, at our level, our role isn’t to have all the answers ourselves—it’s to find the right people who do. People who have faced these obstacles before and have the real-world experience to guide you and your team forward.That’s why I created the CEO Masterclass—a 12-month, Deakin University MBA-accredited program designed exclusively for business owners and CEOs who are serious about transforming their businesses.With 30+ years in business, working with hundreds of companies from $1 million to $100+ million turnover across three continents, I’ve seen firsthand the challenges leaders face—and I’ve...

Click here for further information and the downloadable resources:https://criticalfewactionspodcast.com.au/EllenPittman2InformationWhat if the perfect blueprint for solving your toughest business challenges has been hiding in plain sight all along? In this episode, we explore how biomimicry can transform product innovation, organisational culture, and even your company’s strategic approach.In this latest episode of the #CriticalFewActions™ podcast, Dr. Ellen Pittman, a leading biomimicry expert and organisational culture strategist, reveals how nature-inspired solutions can unlock breakthrough ideas in business. From termite mound cooling systems to the collaborative behaviour of honeybees, Ellen’s examples illustrate how adopting nature’s proven methods can radically improve efficiency, spark innovation, and create a healthier workplace culture.What you’ll learnGame-Changing Inspiration: How looking to nature uncovers sustainable, high-impact solutions for everyday business problems.Transforming Company Culture: Using nature’s collaborative models to reduce hierarchy and energise teams.Strategic Evolution: Why embedding biomimicry principles into your long-term vision can future-proof your organisation.Highlights00:00 - Getting into the un-seen01:04 – Biomimicry 101: What It Really Means06:29 – Real-World Case Studies (Eastgate Building, Mantis Shrimp Insight)09:25 – Biomimicry’s Role in Organisational Culture23:52 – The #CriticalFewActions™ to improve your businessIf you found this conversation valuable, don’t forget to Subscribe to the channel, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve their organisation performance and its value, and it keeps the conversation going.Stay in the loop with show updates and exclusive content:https://criticalfewactionspodcast.com.au/EllenPittman2InformationDownload the Episode Summary & EEllen’s Contact Details: https://criticalfewactionspodcast.com.au/EllenPittman2InformationSponsor: The CEO Masterclass in Strategic Planning and Implementation.Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve.Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution; and there’s no one in your world you can talk to about it.I get it. Running a business at the top level can feel like you’re isolated. You’re expected to have all the answers—but what if you don’t?  The truth is, at our level, our role isn’t to have all the answers ourselves—it’s to find the right people who do. People who have faced these obstacles before and have the real-world experience to guide you and your team forward.That’s why I created the CEO Masterclass—a 12-month, Deakin University MBA-accredited program designed exclusively for business owners and CEOs who are serious about transforming their businesses.With 30+ years in business, working with hundreds of companies from $1 million to $100+ million turnover across three continents, I’ve seen firsthand the challenges leaders face—and I’ve helped them break through and achieve real results.This isn’t another generic leadership course. It’s a highly focused, small-group program where you’ll work alongside your peers, on your business,...

Click here for further information and the downloadable resources:https://www.criticalfewactions.com.au/podcast/Joe-Ciancio-Maxsum-ConsultingHow do you turn a garage startup into a thriving 30-employee venture—especially in a regional market? In today’s #podcast episode, we reveal how coaching, peer support, and a fierce drive for innovation helped one tech founder do just that.In this episode, I sit down with Joe Ciancio, a regional tech founder whose unexpected surge in business growth might surprise you. Joe went from tinkering with computers in his parents’ garage to leading a 30-strong IT infrastructure team in regional Victoria that serves clients Australia-wide. If you’re a CEO of a mid-sized business (under $100m turnover) wondering how to scale effectively, Joe’s journey highlights the power of expert coaching, supportive peer groups, and a relentless focus on culture.KEY TAKEAWAYSEmbrace Coaching & Peer Networks: Why an external perspective can accelerate growth and transform your leadership.Cultivating a Resilient Culture: How Joe’s “build the ecosystem” mentality aligned his entire team and increased client satisfaction.Balancing Passion & Strategy: Turning early interests into a robust business model that navigates changing market demands.The EOS Advantage: How implementing the Entrepreneurial Operating System unlocked productivity and focus.OPTIONAL SEGMENT TIMESTAMPS00:00 Joe Ciancio's Early Passion for IT01:24 From University to a Career in Japan04:10 Starting the IT Business07:16 Challenges and Lessons Learned09:03 Game Changers and Growth12:19 The Importance of Coaching and Peer Groups15:03 Implementing EOS for Business Transformation20:28 Future Business Vision21:37 Operational Independence21:50 Challenges in Growth23:22 Advice to My Younger Self27:44 Importance of Leadership31:49 Defining Company Culture35:07 Mission and Vision36:39 The #CriticalFewActions™ to improve your businessSUBSCRIBE & SHAREIf you found this conversation valuable, don’t forget to Subscribe to the channel, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve their organisation performance and its value, and it keeps the conversation going.Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/Joe-Ciancio-Maxsum-ConsultingDownload the Episode Summary & Joe’s Contact Details: https://www.criticalfewactions.com.au/podcast/Joe-Ciancio-Maxsum-ConsultingSponsor: The CEO Masterclass in Strategic Planning and Implementation.Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve.Or maybe you’ve hit a roadblock you

Click here for further information and the downloadable resources:https://criticalfewactionspodcast.com.au/GeorgieChapman2InformationIn this episode, I sit down with Georgie Chapman, HR Legal Advisor and Partner at HR Legal, to uncover why CEOs of mid-sized businesses (under $100M turnover) can’t afford to ignore workplace bullying and stress. With decades of experience advising companies on employment law, Georgie brings a refreshing perspective that balances legal obligations and pragmatism with genuine empathy for your team. If you’ve been searching for practical guidance on navigating the complexities of bullying complaints or preventing crippling workplace stress, this conversation is your roadmap.What you’ll learnProactive Bullying Prevention: The surprising financial and cultural costs of bullying—and simple steps to stop toxic behaviour in its tracks.Legal & Managerial Guidance: How to separate “reasonable management action” from bullying, and why clear documentation matters so much.Stress Intervention Strategies: Early warning signs of excessive stress and how leaders can support employees before it derails productivity.Cultivating a Healthier Culture: How to create open channels for complaints, feedback, and mental health support—plus the direct ROI of getting it right.Highlights00:00 Introduction to Bullying and Stress01:41 Defining Bullying in the Workplace03:33 Examples of Unreasonable Behavior07:58 Addressing Bullying Complaints12:37 Handling Bullying Informally and Formally31:10 Role of WorkSafe in Bullying Cases32:45 Avoiding Third-Party Interventions33:47 Handling Bullying with Contractors35:48 Union and Non-Union Worker Dynamics38:33 Vaccination and Workplace Bullying40:26 Fair Work Commission and Bullying Orders42:30 Resources for Dealing with Bullying44:55 Addressing Workplace Stress48:16 Supporting Employees with Stress57:00 Performance Management and Stress01:03:42 The #CriticalFewActions™ to improve your businessSUBSCRIBE & SHAREIf you found this conversation valuable, don’t forget to Subscribe to the channel, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve their organisation performance and its value, and it keeps the conversation going.Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/Georgie-Chapman-HRLegal-BullyingDownload the Episode Summary & Georgie’s Contact Details: https://www.criticalfewactions.com.au/podcast/Georgie-Chapman-HRLegal-BullyingSponsor: The CEO Masterclass in Strategic Planning and Implementation.Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve.Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution; and there’s no one in your world you can talk to about it.I get it. Running a business at the top level can feel like you’re isolated. You’re expected to have all the answers—but what if you don’t?  The truth is, at our level, our role isn’t to have all the answers ourselves—it’s to find the right people who do.

Download the Blog Summary & Contact Details: https://criticalfewactionspodcast.com.au/DianneSemmensInformationIn this episode, I sit down with Dianne Semmens, the award-winning founder of Acacia Consulting Services, who has spent 35 years mastering ERP software implementation to help businesses do business better. Dianne’s story is a compelling blueprint for owners and CEOs of mid-sized businesses looking to future-proof their operations and earn genuine customer loyalty. If you’re juggling the challenges of leading a lean team, integrating acquisitions, or adapting to fast-evolving markets, Dianne’s experiences will inspire fresh ideas and renewed confidence.WHAT YOU’LL LEARNBold Growth Strategies: How to balance calculated risk-taking with market researchTeam Dynamics: The crucial importance of culture, respect, and effective communicationClient-Led Success: How Dianne’s “open-door” policy creates long-term loyalty and referralsAdapt & Pivot: Managing technological shifts and changing customer needs over decadesStrategic Vision: The key to knowing when to consolidate, diversify, or collaborate for growthHighlights00:00 – Why technology and ERP? Dianne’s Early Career02:05 – Founding the ERP Business Under Pressure09:32 – Building a High-Performing Team15:55 – Customer-Centric Innovations24:13 – Winning Awards & Recognition28:58 – Managing Acquisitions & Culture Clashes37:25 – The Role of External Advisors46:38 – Advice for Future Entrepreneurs57:08 – The #CriticalFewActions™ to improve your businessIf you found this conversation valuable, don’t forget to subscribe/follow the channel, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve their organisation performance and its value, and it keeps the conversation going.Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/Dianne-Semmens-Acacia-Consulting/Download the Blog Summary & Contact Details: https://www.criticalfewactions.com.au/podcast/Dianne-Semmens-Acacia-Consulting/Podcast Sponsor: The CEO Masterclass in Strategic Planning and Implementation.Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve.Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution; and there’s no one in your world you can talk to about it.I get it. Running a business at the top level can feel like you’re isolated. You’re expected to have all the answers—but what if you don’t?  The truth is, at our level, our role isn’t to have all the answers ourselves—it’s to find the right people who do. People who have faced these obstacles before and have the real-world experience to guide you and your team forward.That’s why I created the CEO Masterclass—a 12-month, Deakin University MBA-accredited program designed exclusively for business owners and CEOs who are serious about transforming their businesses.With 30+ years in...

Click here for further information and the downloadable resources:https://criticalfewactionspodcast.com.au/DarrenHeverenInformationAre you ready for intergenerational wealth transfer and growth?: Insights from Darren HeverenIn this episode, Darren Heveren, an expert in supporting High Net Worth Families with their intergenerational wealth transfer, shares his deep knowledge and experiences from an illustrious career. Initially a partner at Deloitte, Darren sheds light on the intricacies of family offices in his own practice, their objectives, how to establish and operate one, and the importance of trust. He also talks about the intergenerational transfer of wealth, how the ATO is targeting these families for good governance structures, and the value of having a trusted advisor. Learn how Family Offices can be tailored to individual needs and hear real-life examples of how they operate to preserve and grow family wealth over generations.00:00 Getting Started in Family Offices02:26 Understanding the Family Office03:43 Core Objectives and Services05:44 Intergenerational Wealth Transfer10:14 Case Study and Trusted Advisor Role12:13 Establishing a Family Office23:40 Challenges and Solutions31:26 The #CriticalFewActions™This episode is sponsored by the #CEOMasterclass in #StrategicPlanning and Implementation. Get together with a team of peer business owners and CEOs to develop and test your Strategic Plan, and then, Implement it. Get out of your business into a confidential space to work ON your business, learn from peers who share your lived experience, problem solve and get support from each other. #FamilyOffice#WealthManagement#IntergenerationalWealth#FinancialPlanning#TrustedAdvisor#NotAlone#BusinessGrowth#BusinessStrategy#VisionAndStraetgy #BuildRevenue #DeliverProfitability #SupportPeoplePerformance #DriveAssetReturns #DevelopOrganisationLearning

Download the Blog Summary & Contact Details: https://criticalfewactionspodcast.com.au/RichHawkerdownload1Unlocking Business Success: The Power of Customer Experience DesignJoin host John Downes as he delves into critical actions to improve your business with guest Rich Hawker, an expert in customer experience design. Learn how Rich's journey from Deloitte to Bain & Co. fueled his passion for solving human problems with design thinking and agile methodology. Discover what customer experience design entails, its benefits, and a rigorous approach to mastering it. Rich shares valuable insights and case studies, highlighting the importance of understanding customer needs, setting customer-led ambitions, and creating a collaborative, emotionally resonant environment that enhances profitability and employee fulfillment. Get ready to transform your business by focusing on what truly matters.00:00 Introduction to the Podcast00:26 Meet Rich Hawker: Customer Experience Expert00:59 Rich's Journey into Customer Experience Design03:09 Understanding Customer Experience Design04:11 Benefits of Customer Experience Design06:12 Approach to Customer Experience Design13:38 Client Examples and Success Stories20:03 Common Pitfalls in Customer Experience Design27:37 Preparing for Customer Experience Design30:57 The #CriticalFewActions™ to get started#Entrepreneurship #CustomerExperienceDesign #Leadership #BusinessGrowth #CEOMasterclassThis episode is sponsored by the CEO Masterclass.

Click here for further information and the downloadable resourcesRob Olver: Forget evolution! When should you revolutionise your business model?Business Model Transformation: Insights from Rob OlverIn this episode of the #Critical Few Actions to Improve Your Business podcast, host John Downes speaks with Rob Olver, a business leader who specializes in transforming established companies for sustainable growth. Rob shares his unique framework for business model transformation, adapted from startup methodologies, and provides insightful case studies and practical tips. They discuss the challenges and opportunities in transitioning a traditional business model to a more innovative and sustainable one. Learn how to prioritize actions, leverage digital technologies, and make data-driven decisions to stay ahead in your industry.00:00 Introduction to Business Transformation00:26 Meet Rob Olver: The 20-Year-Old Startups01:18 Origins of Business Model Transformation02:50 The Four Stages of Business Growth04:21 Challenges and Strategies in Business Innovation09:27 Case Study: Environmental Fuel Science Company10:48 Leveraging Government Incentives22:50 The Importance of Customer Feedback28:55 Developing a Successful Product Suite31:28 The Art of Predicting Sales31:45 Challenges in Data Science Adoption32:12 The Lean Startup Approach32:43 Achieving Product-Market Fit34:50 The Valley of Death for Startups36:42 Cultural Differences in Business Innovation38:56 Founder Passion and Business Transformation43:00 Leveraging Data for Business Growth46:04 The Role of Technology in Business Reinvention52:00 The #CriticalFewActions™ to start Business Model TransformationSUBSCRIBE & SHAREIf you found this conversation valuable, don’t forget to Subscribe to the channel, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve their organisation performance and its value, and it keeps the conversation going.Sponsor: The CEO Masterclass in Strategic Planning and Implementation.Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve.Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution; and there’s no one in your world you can talk to about it.I get it. Running a business at the top level can feel like you’re isolated. You’re expected to have all the answers—but what if you don’t?  The truth is, at our level, our role isn’t to have all the answers ourselves—it’s to find the right people who do. People who have faced these obstacles before and have the real-world experience to guide you and your team forward.That’s why I created the CEO Masterclass—a 12-month, Deakin University MBA-accredited program designed exclusively for business owners and CEOs who are serious about transforming their businesses.With 30+ years in business, working with hundreds of companies from $1 million to $100+ million turnover across three continents, I’ve seen firsthand the challenges leaders face—and I’ve helped them break through and achieve real results.This isn’t another generic leadership course. It’s a highly focused, small-group program where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than

Journey to Clear Skin: Judy Cheung-Wood's Entrepreneurial Story with Skin B5In this episode, Judy Cheung-Wood, CEO and founder of Skin B5, shares her journey from town planning to establishing a successful nutraceuticals business. Judy discusses the personal struggles with acne that inspired her to develop Skin B5, the steps she took to launch her company, the challenges she faced, and the strategies she employed to grow her business. She also shares insights on the importance of personal branding, communication, and partnerships. Tune in to hear Judy's inspiring story and entrepreneurial advice.00:00 Meet Judy Chung Wood: CEO and Founder of Skin B500:46 Judy's Personal Struggle with Acne02:50 The Birth of Skin B503:25 The First Steps: Research and Development05:10 The Breakthrough: Finding Vitamin B506:26 From Idea to Business Plan08:56 Securing Initial Funding11:10 Challenges and Early Successes11:30 Skin B5 Today: A Holistic Approach to Acne Treatment14:34 Family Reactions and Support16:12 Navigating Partnerships and Ownership21:05 Building a Sustainable Business Model30:14 Expanding the Product Range38:05 Keeping the Team Lean and Efficient39:01 Outsourcing and Team Dynamics42:30 Handling Skepticism in the Market46:47 Navigating Clinical Trials and Dermatologist Support50:06 Balancing Work and Life as an Entrepreneur52:38 The Importance of Communication and Delegation59:06 Overcoming Imposter Syndrome and Celebrating Success01:13:11 Future Innovations and Export Market Expansion01:15:26 The #CriticalFew Actions™#dermatology #femalefounders #SkincareInnovator #WomenInBusiness #PodcastGuest #StartupJourney#Skincare #Entrepreneurship #FemaleEntrepreneur #AcneTreatment #StartupJourney #WomenInBusiness #Leadership #BusinessGrowthThis episode is sponsored by the CEO Masterclass.

CFA019 H John Downes: How to prioritise those #criticalfewactions with the OPV DiagnosticUnlock Business Success with #CriticalFewActions™: Prioritize What Truly MattersJoin John Downes in this episode of the #CriticalFewActions™ podcast as he unveils the powerful Organisation Performance and Value Diagnostic he's used with successful clients for over a decade. Learn to systematically assess and prioritize key business decisions, focusing on six critical levers: Vision and Strategy, Building Revenue, Delivering Profitability, Supporting People, Asset Returns, and Organisational Learning. Discover how concentrating on a few high-impact actions can transform your business, drive profitability, and align your team towards shared success. Tune in for practical strategies and real-world examples to elevate your organisational performance.00:00 Introduction to #CriticalFewActions™00:19 Understanding the Organisation Performance and Value Diagnostic00:58 The Importance of Prioritizing Key Business Decisions02:49 Exploring the Six Levers of Business Performance05:39 Implementing the OPV Framework06:48 The Role of Detailed Business Assessments10:32 Creating a Focused and Deliberate Business Plan12:22 Using the OPV in Consulting14:23 The #CriticalFewActions™#Leadership #BusinessGrowthThis episode is sponsored by the CEO Masterclass

Effective Crisis Communications & Brand Management with Jane Kneebone | #CriticalFewActions™In this episode of the #CriticalFewActions™ podcast, John Downes interviews Jane Kneebone, a specialist in marketing, public relations, and strategic communications, with over 25 years of experience across Australia, Hong Kong, and the Asia Pacific region. Jane shares insights on brand promotion and crisis management, offering case studies including the Optus data breach, a tragic incident with Deloitte in Thailand, and Diabetes Victoria's communication strategy. Jane also discusses successful branding campaigns like Quit’s anti-smoking initiatives and provides practical tips on traditional and social media engagement. Tune in to learn how to navigate and excel in the complex landscape of business communications.00:00 Meet Jane Kneebone: Communications Expert03:36 Promoting a Brand04:36 Crisis Management: Lessons from Optus and Medibank09:40 Successful Brand Management Case Studies18:09 The Qantas Debacle19:10 Importance of Internal Communication23:51 Navigating Social Media26:41 The #CriticalFewActions™34:24 Final Thoughts and Resources#CrisisManagement, #CorporateCommunications, #CrisisCommunication, #BrandManagement, #PublicRelations, #MediaRelations#MarketingStrategy, #ReputationManagement, #Leadership, #BusinessStrategy#CriticalFewActions

Georgie Chapman - Three essential tips to ensure a successful recruitmentIn this episode of the #CriticalFewActions™ podcast, John Downes chats with Georgie Chapman, a partner at HR Legal, about the key considerations in the first phase of the HR lifecycle, Recruitment. This addresses essential tips including:- job advertisements- interviews- pre-employment checks- letter of offer and employment contracts, and - terminations. Go to https://www.criticalfewactions.com.au/podcast/Georgie-Chapman-HRLegal-018/  for the download, contact details, and more information about this exciting business Here are her top tips?1. Advertise Right: Clearly define what you’re looking for and craft specific, targeted job advertisements to attract the right candidates.2. Interview Carefully and Consistently: Ensure a fair process by asking consistent questions and focusing on cultural and skills fit. Avoid unconscious bias and discriminatory practices.3. Offer Reasonable, Accurate Contracts: Start the relationship on the right foot with a fair and clear employment offer or contract, setting expectations for both parties.Bonus Tip:"Get it right from Day 1!" Georgie emphasizes the importance of:A thorough induction process to help new hires settle in.Monthly check-ins during the first six months, treating each as a checkpoint for continued employment.Giving timely feedback—don’t wait until the end of the probation period to address issues. As John says, “If you leave it that late, you’re the one who should be fired!”Key Points00:00 Starting the Recruitment Lifecycle: Job Advertisements06:24 Navigating Job Interviews: Dos and Don'ts19:52 Handling Pre-Employment Checks and Offers31:24 Understanding Modern Award Classifications32:39 Drafting Employment Contracts and Letters of Offer33:30 Key Terms in Employment Contracts35:00 Casual Employment and Conversion37:52 Confidentiality, IP, and Restraints of Trade45:40 Termination and Notice Periods48:10 Small Business Employers and Probation Periods53:03 Onboarding and Induction Processes55:51 Resources for Small Businesses58:42 HR Legal Services and Client Support01:00:32 The #CriticalfewActions™ to start your successful journey#RecruitmentTips #HRBestPractices #SmallBusinessSuccess #WorkplaceExcellenceSponsored by the CEO Masterclass in Strategic Planning & Implementation. https://www.criticalfewactions.com.au/ceo-masterclass/

Click or copy the link below to find out more about my CEOMasterclass that has delivered more than$65 Million in added value to the participants businesses.https://criticalfewactionspodcast.com.au/PeterWestlundCEOMC1 Meet the Founder: Chris Moore - Sailor's Grave Brewery saving a dying timber town, one beer at a timeGo to EpPageURL for the download, contact details, and more information about this exciting business Join us in this episode of the @CriticalFewActions podcast as Chris Moore, co-founder of Sailor's Grave Brewery, shares the journey of starting the brewery in the rural town of Marlowe, Australia. From landscape architecture to running a restaurant, and finally plunging into the beer industry, Chris explains the motivations, challenges, and creative inspirations behind Sailor's Grave. Discover how a passion for community and unique beer flavors drives their business model, the lessons learned from U.S. breweries, and the ambitious plans for future growth despite the obstacles faced along the way.00:00 The Beginning of Sailor's Grave00:56 From Landscape Architects to Brewers02:04 The U.S. Research Trip04:01 Building a Business Model05:14 Challenges and Growth06:44 The Unique Identity of Sailor's Grave08:02 Community and Economic Impact20:17 Navigating Organizational Challenges23:33 Expansion and Future Plans29:43 #CriticalFewActions™for CEOs#CraftBeerIndustry #Entrepreneurship #BusinessGrowth #CommunityImpact #LeadershipLessons #PodcastSponsored by the CEO Masterclass in Strategic Planning & Implementation. URL

Find out more about my CEO Masterclass here(https://criticalfewactionspodcast.com.au/PeterWestlundCEOMC1)Mastering Scenario Planning for Business Success with Peter WestlundIn this engaging episode, John Downes talks with Peter Westlund how businesses can enhance their capabilities to achieve their strategic objectives through scenario planning. Peter shares insights from his extensive experience, including a successful scenario planning exercise in the early 2000s and a recent CEO masterclasses. He explains the importance of adapting to volatile, uncertain, complex, and ambiguous (VUCA) environments, and offers practical steps for integrating scenario planning into strategic management. Learn how to build resilience, challenge management thinking, and develop a competitive edge by anticipating future challenges and opportunities.Click here for Peter's Checklist and the Insights and References pdf at: https://criticalfewactionspodcast.com.au/PeterWestlundInformation00:00 Introduction to Peter Westland and Scenario Planning01:19 Peter's Journey into Scenario Planning03:18 The Importance of Scenario Thinking04:24 Understanding VUCA and Its Impact on Strategy07:21 Benefits of Scenario Planning20:04 Challenges and Pitfalls in Scenario Planning24:08 Creating a Culture for Scenario Planning27:24 Getting Started with Scenario Planning31:44 #CriticalFewActions™ and Key Takeaways

Michelle Bourke - Foresight Digital - Smashing your eCommerce ROIFind out More about the CEO Masterclass here (https://criticalfewactionspodcast.com.au/MichelleBourkeCEOMC1)Check out the Epsiode Website here (https://criticalfewactionspodcast.com.au/MichelleBourkeInformation)Mastering Ecommerce ROI: Strategies and Insights with Michelle BourkeIn this episode of the #CriticalFewActions™ podcast, host John Downes speaks with Michelle Bourke of Foresight Digital. They discuss strategies to boost Ecommerce return on investment (ROI), with a special focus on SEO, paid advertising, and conversion rate optimization. Michelle shares her journey from client-side to agency-side marketing, highlighting the importance of understanding customer behavior and the evolving challenges in the Ecommerce landscape, especially post-COVID. They dive deep into practical tips, from leveraging organic search and paid ads to utilizing AI for marketing strategies. Michelle also discusses the impact of AI, the significance of understanding consumer behavior through tools like Clarity, and the importance of focusing on critical actions for business growth.00:00 Introduction to the Podcast01:19 Meet Michelle Bourke: Journey and Expertise02:48 Impact of COVID on E-commerce08:17 High Impact Strategies for Digital ROI17:22 Understanding SEO for E-commerce44:38 Paid Advertising: Meta vs. Google53:25 Leveraging PMAX for E-commerce Success54:44 Choosing Between Meta and Google Ads55:42 Exploring Alternative Advertising Channels58:00 Understanding Customer Behavior for Better Conversion01:01:00 Optimizing E-commerce Websites for Higher Conversion Rates01:17:33 The Role of AI in Marketing and E-commerce01:31:10 The #Critical Few Actions for E-commerce Growth01:34:33 Insights from the CEO Masterclass01:41:10 How to Work with Foresight Digital

Transforming the Dairy Industry: The Journey of Gippsland JerseyIn this episode of #CriticalFewActions™ to Improve Your Business podcast, host John Downes interviews Steve Ronald, co-founder of Gippsland Jersey. Steve shares the inspiring journey of how he and Sally Jones started Gippsland Jersey in 2016 to help dairy farmers receive fair pricing amid industry crises. They discuss the steps taken to value-add to their milk, the challenges of sustainable production, the importance of fair pricing, mental health advocacy, and acts of kindness. Steve also reflects on building the business, overcoming obstacles, and future aspirations for expansion and resilience in the dairy industry. The episode provides a deep dive into strategic growth, team building, and staying true to foundational values.00:00 Introduction to the Podcast00:26 The Founding of Gippsland Jersey01:03 Steve's Journey in Dairy Farming02:45 Challenges in the Dairy Industry04:23 The Turning Point: Value-Added Milk04:49 Partnering with Sally Jones12:53 Launching the Milk Brand19:14 Expanding the Business30:40 Exploring Product Offerings and Profitability31:06 Impact of Supermarkets on the Dairy Industry34:22 Unique Selling Points of Gippsland Jersey40:18 Challenges and Roadblocks in the Dairy Business43:43 Future Growth and Expansion Plans47:20 Advice the #CriticalFewActions™ for CEOsDownload the shownotes here#Podcast #DairyIndustry #SustainableFarming #FairTrade #Entrepreneurship #MentalHealthAwareness #businessgrowth #MindsetMatters

Dr Lucy Burns - Building an online business to empower Doctors and PatientsLearn More About My CEO Masterclass Here (https://criticalfewactionspodcast.com.au/LucyBurnsCEOMC1)Transforming Weight Management: Dr Lucy Burns on Building an Online Business to Empower Doctors and Patient weight loss.In this episode of the #CriticalFewActions™ podcast, host John Downes speaks with Dr. Lucy Burns, a General Practitioner and specialist in lifestyle medicine. Dr. Burns discusses her transition from traditional one-on-one weight management clinics to founding an online weight loss training organisation with Dr. Mary Barson. They delve into the challenges and successes of moving to a one-to-many model, leveraging their medical and psychological expertise, and the complexities of marketing and scaling their business. Dr. Burns shares insights on their unique approach to weight management, emphasising mindset and behavioural change over conventional diet-centric methods, and offers strategic advice for business leaders.Click here for Lucy's Checklist and the Insights and References pdf00:00 Introduction to #CriticalFewActions™ Podcast00:26 Meet Dr. Lucy Burns: From Practitioner to Online Weight Loss Trainer01:09 Challenges and Innovations in Weight Management03:35 Business Model and Service Offerings05:33 Marketing Strategies and Overcoming Barriers08:22 Understanding Customer Psychology and Behavior12:24 Industry Challenges and Competitor Landscape24:28 Leadership and Personal Growth25:13 Navigating Professional Boundaries and Regulations26:39 Overcoming Business Roadblocks27:44 Scaling and Managing Growth28:26 The #CriticalFewActions™ and Final Thoughts#Podcast #WeightManagement #OnlineBusiness #LifestyleMedicine #businessgrowth #MindsetMatters

Fiona Hansen - Business Valuations: Buying a business? Don’t over-pay! Selling a business? Don’t settle for less!Find out more about the #CriticalFewActions and the CEOMasterclass In this episode of the #CriticalFewActions™ podcast, host John Downes sits down with business valuation expert Fiona Hansen to discuss the strategic importance and intricacies of business valuations. Fiona, with over 20 years of experience across multiple countries and industries such as mining, biotech, and manufacturing, offers insights into the valuation process, why businesses need valuations, and key value drivers. The discussion also covers common pitfalls in the valuation process and how business owners can better prepare for valuation engagements to maximize business value.Click here for Fiona's Checklist and the Insights and References pdf:00:00 Introduction to Business Valuations00:24 Meet Fiona Hansen: Valuation Expert02:12 The Journey into Valuations03:22 Understanding the Valuation Process05:05 Why Businesses Need Valuations09:43 Valuation Methods and Market Insights31:12 Challenges and Mistakes in Valuations37:16 Core Drivers of Business Value38:48 The #CriticalFewActions™ from this to improve your business

Everything you need to know about avoiding and dealing with ATO debt issuesBook a call with John to see how the CEOMasterclass can benefit you (https://www.criticalfewactions.com.au/ceo-masterclass-book-a-call-with-john)Visit the CriticalFewActions Blog for more info including Free Tax Consult (https://www.criticalfewactions.com.au/podcast/olgakoskie-cfa-0010)The ATO is getting more and more sophisticated, both in terms of using AI to identify risks as well as using tactics to "motivate" businesses to pay their tax.In this episode I’ll be talking to Olga Koskie, who's a specialist in helping business owners resolve issues with the Australian Tax Office. Olga and I discuss how to avoid ATO issues, and what to do if you do have ATO issues.00:00 Introduction: ATO's New Focus on Debt Collection00:48 Meet Olga Koskie: Tax Debt Specialist02:35 Understanding Tax Debt and Client Stories07:53 Proactive Tax Debt Management13:20 Dealing with ATO Recovery Actions17:16 Post-COVID ATO Strategies18:34 Specialized Help vs. Accountants22:41 #:CriticalFewActions™ for CEOsDownload the shownotes, case studies and tips here#ATO #TaxDebt #criticalfewactions #podcast #interview #businessfinance #Podcast

Linda Murray - How to get great players to play together - Athena Leadership AcademyThis podcast a small snippet of how John's CEO MasterClass can help you - Click Here to find out more (https://criticalfewactionspodcast.com.au/LindaMurrayInformation)Steve Jobs returned to Apple in 1996 and took control of the company when he returned. Apple was just 90 days from bankruptcy. Steve, took Apple from near bankruptcy to 400 billion in net worth in just 15 years. That's nothing short of spectacular. So how did he do that? In today's podcast, we're talking about a core element of his philosophy that really helped them along their journey. Steve said in an interview that wasn't published in its entirety until after he passed away: "a team working really hard on something that they're really passionate about. It's through the team, through that group of talented people, bumping up against each other. Having arguments, having fights sometimes, making some noise, working together, they polish each other, and polish the ideas, and what comes out of these is really beautiful stones. It's hard to explain, and it's certainly not the result of one person, but it really was a team effort on the new Mac." Steve understood. The importance of having the right people in the right place, but also having the right culture to help them flourish. And that's a huge part of what turned that company around from being nearly in bankruptcy to being the 3. 5 trillion business that it is today. In this episode, as part of my CEO Masterclass, Linda Murray of Athena Leadership Academy talks about the importance of having the right culture for your organisation and how to develop it. 0:00 Introduction to Organisational Culture6:50 What is culture?11:26 Examples of great cultures. And Why13:50 What is the Vision?19:45 Psychological Safety - the birthplace of innovation and performance 25:27 Southwest Airlines29:27 What are the behaviours that would enhance your vision, and some that might detract?32:24 Recognition, Rituals & Cues38:47 How do we continuously reinforce the Values with our teams?41:50 Measuring employee engagement 44:00 The 5 Languages Of Appreciation At Work46:25 What if staff are not good at receiving positive feedback?48:00 CEO #criticalfewactions Click here for Linda''s Checklist and the Insights and References pdf