Are you gearing up for the biggest retail event of the year? If not, then it's time to get your Black Friday game plan sorted. Join me as I share my 5-step process for planning a black friday that's profitable, sustainable and aligns with your brand's values. We'll dive deep into understanding your customers' behaviour, aligning your offers, executing promotions seamlessly, and optimizing your efforts. It's never too late to start strategizing for Black Friday. Let's make this holiday season your most profitable yet! For more resources, check out the show notes: https://www.kristisoomer.com/blogs/ecommercemaven/master-black-friday-this-year

Join us as we delve deep into an enlightening conversation with Marie Forleo, creator of the game-changing Time Genius program. Forged from personal struggles with time management, productivity, and work-life balance, Marie's unique philosophy values time as our most vital resource. Diving into her approach, we explore the insidious cycle of 'never enough,' that many entrepreneurs experience, and discuss how to use time effectively for both business growth and personal fulfillment. Learn more about Marie + get the link to sign-up for her FREE Time Genius workshop at: https://shorturl.at/glMW7 full show notes here: https://www.kristisoomer.com/blogs/ecommercemaven/work-less-make-more-say-goodbye-to-time-stress-with-marie-forleo

Master the Money Game: learning to triumph over your eCommerce inventory and finances with Alyssa Lang of Magnetic Bookkeeping and Consulting, as well as Workflow Queen. For more details visit the show notes at: www.kristisoomer.com/blogs/ecommercemaven/master-the-money-game-triumph-over-ecommerce-inventory-and-finances-featuring-alyssa-lang

Curious if your product is priced too high or too low? In this episode of the Ecommerce maven podcast, I shared tips on how to know if you've priced your product right. Find out what you need to consider when evaluating your pricing strategy. For more details visit the show notes at: https://www.kristisoomer.com/blogs/ecommercemaven/is-your-product-priced-right-heres-how-to-find-out

What does your New Customer Acquisition percentage look like? In this episode, I go through the nuts and bolts of new customer acquisition, repeat rate, why the new customer percentage metric really matters, and some tips on how to track and some make it better. Check out the show notes for all of the resources mentioned: https://www.kristisoomer.com/blogs/ecommercemaven/the-1-predictor-of-growth-in-your-ecommerce-store

Take your Shopify store to the next level! In this episode, we share the top 10 essential apps every Shopify store needs to run smoothly in 2023. Check out the full show notes at: https://www.kristisoomer.com/blogs/ecommercemaven/the-top-10-apps-your-shopify-store-needs-in-2023

Let’s delve into the core elements of a high-converting product page and reveal the secrets behind creating a customer experience that leads to sales. We break down the anatomy of a winning eCommerce product page and share expert tips to help your online store turn browsers into buyers. For all the links, check out the show notes: https://www.kristisoomer.com/blogs/ecommercemaven/conversion-goldmine-the-anatomy-of-top-converting-ecommerce-product-pages Want to stay connected? Join me on Instagram: https://www.instagram.com/kristisoomer Love this episode? Rate and review!

Discover 10 powerful niche marketing strategies to captivate your target audience and dramatically boost your eCommerce sales. For all the links, visit the show notes: https://www.kristisoomer.com/blogs/ecommercemaven/10-ways-to-master-niche-marketing-captivate-your-target-audience-and-boost-your-ecommerce-sales Want get coached by me? I'm opening up a few spots in next few months for 1:1 coaching. Visit kristisoomer.com to learn more.

Are you struggling to crack the code on Facebook Ads for your eCommerce business? In this episode, I dive into eCommerce Ad Mastery and we tackle 8 common Facebook campaign challenges. Show notes and links are here: https://www.kristisoomer.com/blogs/ecommercemaven/ecommerce-ad-mastery-tackling-8-facebook-campaign-challenges

What is ChatGPT and how can I use it to level-up my business? On this episode of the eCommerce Maven podcast, I share 5 ways you can use ChatGPT to streamline your workflow, significantly cut down your costs, and potentially even eliminate the need for certain employees. For all the links mentioned, check out the show notes here: https://www.kristisoomer.com/blogs/ecommercemaven/5-ways-to-use-chatgpt-in-your-ecommerce-business

Feeling like it's a struggle to get sales this year? You're not alone. Although many eCommerce brands finished strong in 2022, this year has been off to a rocky start. On the season premiere, I share an update on where I've been for 10 months and 5 easy quick wins you can try now for a short-term sales boost. Check out the show notes for links here: https://www.kristisoomer.com/blogs/ecommercemaven/5-quick-sales-wins-for-ecommerce

Are you afraid of sending emails because you believe you are bugging people? Stop thinking that way, this can be one of the most powerful tools you can use to generate sales and grow your business. In this episode, I’m going to talk about how you can use email marketing effectively to boost your sales. Email is a powerful amplification channel, so if you're not using it to promote your business, you're missing out. I’m also going to give you some tips on how to create engaging and valuable email content, as well as how to offer exclusive content or discounts to your email list. So, make sure to listen to this episode and start using email marketing to boost your business’s success! Key Highlights: [00:20 - 06:32] Open Segment An overview of one of the most underrated marketing channels Why email marketing is an important channel for businesses to consider It is important to track how much revenue email marketing is contributing to a business’s overall revenue [06:33 - 15:16] There Are Many Ways to Grow Email Marketing Revenue How people can grow their email lists It is key for purpose-driven brands to consider their margins when doing offers and to test different offers to see which ones convert the best You should have a plan and determine who you're going to send your emails to [15:17 - 19:35] Less Is More When It Comes to Email Management Why people shouldn’t be afraid to email people The benefits of email marketing Kristi discloses the main tactic for increasing email marketing revenue [19:36 - 21:25] Closing Segment Register and enroll in The Email Marketing Masterclass here. Don’t miss the free 60-minute webinar where you'll learn how to amplify your revenue through content, connection, and communication. The workshop is live. The recording will be sent to all who register! Limited to 50 participants. You’ll find all the information at this link: https://my.demio.com/ref/4tEnAjeUuMeDUv15 Join our Facebook group: https://www.facebook.com/groups/braveandboss Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1 Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! • Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram. • Learn more about my story on my website. • What's holding YOU back from $25k months in your online store? Take my FREE quiz and find out. • Take my online courses and let’s grow your impact and income. • Join our FREE Facebook group for eCommerce store owners. Key Quotes: "If you were to sell your business today, each of those email subscribers is worth something because those email subscribers are their own channel. This is something you own.” - Kristi Soomer "Email marketing is underrated because there are so many things that can be done with it, such as growing a list, nurturing it with great content, and automating some of the processes.” - Kristi Soomer

Are you feeling overwhelmed because your sales aren’t growing as you expected? In this week's episode, our host, Kristi Soomer is discussing five main reasons why eCommerce sales may not be growing as fast as you would like to. Before going on to talk about seasonality, consumer confidence, geopolitical events, and inflationary pressures, she shows us how starting a business in a time of uncertainty can have a negative impact on sales. You don't want to miss this episode since Kristi offers relevant and meaningful tips on how to increase traffic and sales, and provides a 90-day marketing plan template so you can start to strategize and put some plans in place to get your eCommerce sales growing. Key Highlights: [00:20 - 05:24] Open Segment An overview of why sales are the oxygen of an eCommerce business. The reasons why your sales aren't growing and what you can do to turn that around. You need to know what your goals are if you don't have historical sales to look back on. [05:25 - 12:37] Make Sure You Have Enough Inventory Available There is a balance between launching new products and having replenishment of products to support new and existing customers The key to success in eCommerce is making sure that you have a product line that can be extended off of what you have currently. Making sure that your design calendar is in line with your product launches can help you achieve success. [12:37 - 20:35] Focus on New Customer Acquisition and Use paid channels Why people are bouncing off your site without viewing many pages. How you can track and look for key metrics. What you can do if you’re not growing your average order value year over year. [20:35 - 21:46] Closing Segment Don't freak out if your sales aren't growing. You can really turn around and get it back on track. Join our Facebook group: https://www.facebook.com/groups/braveandboss Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1 Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! • Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram.  • Learn more about my story on my website.  • What's holding YOU back from $25k months in your online store? Take my FREE quiz and find out. • Take my online courses and let’s grow your impact and income.  • Join our FREE Facebook group for eCommerce store owners. Key Quotes: "I just decided to really slow down and focus on what matters most, what drives the most revenue for us." - Kristi Soomer "You have to really know your numbers, know what's driving the sales decline, and then be able to test stuff to see if you can fix it." - Kristi Soomer

With the rise of social media, influencer marketing comes as a big player in how you could reach your target market and promote your product. Gone are the days when influencers are limited only to celebrities and a few dedicated bloggers. It may sound simple but it takes a lot of research, planning, and restrategizing to use influencer marketing for your business. In today’s episode, we will deep-dive on what influencer marketing is, how it could help your business and the practical tips on how you could create a strategy. Find links, resources mentioned, and full show notes: at:https://www.kristisoomer.com/blogs/retail/what-works-in-2022-for-influencer-marketing-in-ecommerce Join our Facebook group: https://www.facebook.com/groups/braveandboss Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1 Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

Getting traffic to your website is essentially getting visitors to your website with the potential of converting to paying customers. Is your strategy getting you enough traffic, and are they converting? In this episode, we will talk about how we could improve your website traffic, understand your metrics and realign your strategy according to your goals. Find links, resources mentioned, and full show notes at: https://www.kristisoomer.com/blogs/retail/you-need-more-website-traffic-and-how-to-get-it Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

In today’s episode, Amy Eliza Wong, the founder of Always On Purpose talks about the distorted effect of ‘shoulding’ oneself and how you could shift your mindset to get things done without the negative ‘shoulding’ effect. Amy is an executive leadership coach, author, speaker, and facilitator working with organizations such as Airbnb, Salesforce, Roku, LinkedIn, Facebook, the Navy SEALS, and more. Amy offers transformative leadership development and cutting-edge communication strategies to executives and corporate teams around the world, as well as institutions including Stanford University and the University of California at Berkeley. Amy pulls from various disciplines, studies, and practices to find a consilient approach to achieve flow and create profound impact through the three lenses of Self, Relationships, and Results. As a certified executive coach with expertise in transpersonal psychology, design thinking, interpersonal neurobiology, and Conversational Intelligence, Amy has catalyzed transformative growth for hundreds of executives and teams. She has a passion for helping leaders identify blindspots, reclaim precious time, energy, and creative bandwidth, and create next-level impact. Her new book, Living On Purpose, will be released May 24, 2022. Find links, resources mentioned, and full show notes at: https://www.kristisoomer.com/blogs/retail/stop-shoulding-on-your-business-and-unlock-more-time-energy-and-resources-ft-amy-wong Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

Staying calm is being in control of the situation no matter how difficult it might be. When you are less affected by the external conditions, you could significantly change your lifestyle, relationships, jobs, and even your business! Megan Hamilton is a speaking, visibility, and confidence coach for women and nonbinary people. She used her classical theatre training and 25+ years of performance to build a step-by-step speaking system that not only allows you to deliver incredible speeches but also provides you with a framework to have difficult conversations, build your confidence and increase your visibility. She uses shadow work to help you tune in to your intuition and discover the root of what contributes to fear. She's the host of Ubu pod and can be found online at www.ubuskills.com. She's also a musician, has recorded 5 albums of original music, and has toured across Canada from Newfoundland to BC, as well as into the US. Find links, resources mentioned, and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-stay-calm-in-difficult-situations-ft-megan-hamilton Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

The greatest asset to own is a business that is not dependent on its owner. This allows you to have complete control of your time so you can spend more time with what matters most. We are joined today by Arianna Taboada the founder of The Expecting Entrepreneur, a consulting firm that helps entrepreneurs design parental leave plans that meet their business model and personal needs. Learn practical tips on how you can create a system that would enable you to grow and scale your business all while still being able to take a time off for yourself! Find links, resources mentioned and full show notes at: ​​https://www.kristisoomer.com/blogs/retail/planning-for-a-leave-without-sacrificing-business-success-ft-arianna-taboada Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

Want to grow your business by driving organic traffic to your website, and not have to rely on the unpredictability of paid ads? Welcome to Brave and Boss with Kristi Soomer in this episode we dive into Search Engine Optimization; organic search, backlinks, keywords, and tips you need to know right now to get more traffic to your website. Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/seo-basics-for-driving-ecommerce-traffic Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

Money - Some entrepreneurs love to talk about it, most entrepreneurs love to avoid it and all entrepreneurs need to manage it. Welcome to Brave and Boss with Kristi Soomer and in this week's episode, virtual CFO founder, Aimee LaLiberte, talks to us about money mindset, cash, flow, finances, and building a profitable business. Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-create-a-money-management-system-for-your-business-ft-aimee-laliberte Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/